Suppose that you are leading PepsiCos environmental sustainability efforts. How would you gauge the effectiveness of these

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Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand? (AACSB:

Written and Oral Communication; Information Technology;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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