Companies often emphasize either the functional or psychological needs their products fulfill. Go to Car and Drivers

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Companies often emphasize either the functional or psychological needs their products fulfill. Go to Car and Driver’s website (www.caranddriver.com) and identify a luxury car company that emphasizes functional needs and one that emphasizes psychological needs.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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