Does buying Kashi cereal satisfy a consumers functional or psychological needs? How might this information help a

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Does buying Kashi cereal satisfy a consumer’s functional or psychological needs? How might this information help a Kashi brand manager better promote the product?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 07:03 AM

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Does buying Kashi cereal satisfy a consumers functional or psychological needs? How might this information help a

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Marketing

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