Discuss the need to understand competitors as well as customers through competitor analysis. See: Competitor Analysis (pp

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Discuss the need to understand competitors as well as customers through competitor analysis.

See: Competitor Analysis (pp 526–533)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Sep 19, 2024 04:02 AM

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Discuss the need to understand competitors as well as customers through competitor analysis. See: Competitor Analysis (pp

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Principles Of Marketing

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