Discuss the view that if the A/S ratio only measures average levels of spend across an industry

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Discuss the view that if the A/S ratio only measures average levels of spend across an industry then its relevance may be lost as individual organisations have to adjust levels of promotional spend to match particular niche market conditions.

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Marketing Communications Brands Experiences And Participation

ISBN: 241758

6th Edition

Authors: Chris Fill

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Question Posted: May 23, 2024 05:05 AM

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Discuss the view that if the A/S ratio only measures average levels of spend across an industry

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Marketing Communications Brands Experiences And Participation

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