Entender cmo se usan el ROI de marketing, las medidas y los tableros de control de marketing
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Entender cómo se usan el ROI de marketing, las medidas y los tableros de control de marketing para evaluar los programas de marketing.
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Related Book For
Marketing
ISBN: 9781259573545
13th Edition
Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R
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