Entender cmo se usan el ROI de marketing, las medidas y los tableros de control de marketing

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Entender cómo se usan el ROI de marketing, las medidas y los tableros de control de marketing para evaluar los programas de marketing.

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Marketing

ISBN: 9781259573545

13th Edition

Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R

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