Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 10:03 AM

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Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.

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Marketing

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