Explain how licensing might work for a business wanting to break into a new global market. How
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Explain how licensing might work for a business wanting to break into a new global market. How does licensing differ from other types of joint venture? (AACSB:
Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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