Explain how licensing might work for a business wanting to break into a new global market. How

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Explain how licensing might work for a business wanting to break into a new global market. How does licensing differ from other types of joint venture? (AACSB:

Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Sep 19, 2024 04:02 AM

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Explain how licensing might work for a business wanting to break into a new global market. How does licensing differ from other types of joint venture? (AACSB: Communication; Reflective Thinking)
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Explain how licensing might work for a business wanting to break into a new global market. How

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Principles Of Marketing

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