Few brands dominate their industry with a more than 50 percent global market share. Gillette did that for decades, long the razor market leader, with veteran brands Schick and Bic running a distant second and third. Gillette achieved its market dominance by selling the highest quality razors at a premium price. For more than 100 years, by launching more razor innovations than any other company, Gillette stood out as the brand in relentless pursuit of the closest, most-irritation-free shave.

What are some directions in which Gillette can innovatively redesign its pricing strategy to support its market share and profitability?