Have you made an online purchase? If so, why do you think so many people who have

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Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don't make a purchase?

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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