Identify the five major generational groups and briefly describe their impact on todays marketing strategies.

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Identify the five major generational groups and briefly describe their impact on today’s marketing strategies.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 25, 2022 03:23 AM

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Identify the five major generational groups and briefly describe their impact on todays marketing strategies.

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The five major generational groups are baby boomers Generation X millennials Generation Z and Generation Alpha Baby boomers were born in the postWorld ...View the full answer

Principles Of Marketing

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