Is there ever a positive reason to employ public relations? Public relations is something a company turns

❻ Is there ever a positive reason to employ public relations? Public relations is something a company turns to when one of its ships has spewed oil into a penguin rookery, or when a social commentator sends a negative tweet. It does seem that companies and governments turn to ‘spin-doctors’ when things go wrong and they become the targets of negative publicity. However, today’s marketers are making increasing use of PR in a systematic way to support the brand and company marketing communication efforts. There are also social causes and ideas that need promotional assistance if they are to receive any consideration in the broader community. There are a great many positive and important ways public relationships contribute to the communications mix. Briefly describe some of the ways public relations has been used proactively and positively by companies and organisations. (Learning Objective 4) (AACSB: Reflective Thinking)

Critical thinking exercises