What advice would you give to (a) a newly appointed marketing manager, and (b) a newly appointed
Question:
What advice would you give to
(a) a newly appointed marketing manager, and
(b) a newly appointed purchasing manager, for an organization sourcing components and selling manufactured goods in global markets?
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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