Marketers are increasingly held accountable for demonstrating marketing success. Research the various marketing metrics, in addition to
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Marketers are increasingly held accountable for demonstrating marketing success. Research the various marketing metrics, in addition to those described in the chapter and Appendix 3 , used by marketers to measure marketing performance.
Write a brief report of your fi ndings. (AACSB:
Communication; Refl ective Thinking) LO.1
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