Para aumentar su estrategia de promocin del captulo 17 1 Utilice la figura 18 3 a fin de seleccionar el medio publicitario que usted incluir en su plan al examinar la manera en la que las combinaciones de medios pueden complementarse (por ejemplo, televisin e internet , radio y pginas amarillas) 2 ...

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Para aumentar su estrategia de promocin del captulo 17: 1 Utilice la figura 18-3 a fin de

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Para aumentar su estrategia de promoción del capítulo 17:

1 Utilice la figura 18-3 a fin de seleccionar el medio publicitario que usted incluirá en su plan al examinar la manera en la que las combinaciones de medios pueden complementarse (por ejemplo, televisión e internet , radio y páginas amarillas).

2 Utilice la figura 18-6 para seleccionar sus actividades de promoción de ventas orientadas al consumidor.

3 Especifique qué promociones de ventas orientadas al comercio y qué actividades de relaciones públicas utilizará usted.

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ISBN: 9781259573545

13th Edition

Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R

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Para aumentar su estrategia de promocin del captulo 17: 1 Utilice la figura 18-3 a fin de

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