Suppose that you need interview attire and there are many retail options. Using the information in the

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Suppose that you need interview attire and there are many retail options. Using the information in the text, choose three different major store retailer types and select a specific store for each type chosen. Visit each store (in person or online) and describe each store's segmentation and positioning strategy and retail marketing mix-product, price, place, and promotion. How do the product assortments differ? What is each store's pricing approach? What promotional tools are used? Discuss store locations.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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