Suppose you are in the market for a new Samsung 4K television. You see one advertised at

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Suppose you are in the market for a new Samsung 4K television. You see one advertised at a locally owned store for $300 less than it costs at Best Buy. The salesperson at the local store tells you that the television came from another retailer in a nearby state that had too many units of that model. Explain who benefits and who is harmed from such a gray market transaction: you, Samsung, Best Buy, and the local store.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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