Imagine that Microsoft has recently developed an innovative technology. Because no other firm has this technology, demand

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Imagine that Microsoft has recently developed an innovative technology. Because no other firm has this technology, demand is somewhat inelastic, and therefore Microsoft has some leeway in setting its price. Discuss the factors that Microsoft should consider when setting a market price.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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