To help you collect the most useful data for your marketing plan, develop a three-column table:

1 In column 1, list the information you would ideally like to have to fill holes in your marketing plan.

2 In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth.

3 In column 3, set a priority on information you will have time to spend collecting by ranking each item: 1 = most important; 2 = next most important;

and so forth To help you collect the most useful data for your marketing plan, develop a three-column table:
1 In column 1, list the information you would ideally like to have to fill holes in your marketing plan.
2 In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth.
3 In column 3, set a priority on information you will have time to spend collecting by ranking each item: 1 = most important; 2 = next most important;
and so forth