What is a buying center? What are the roles of the various people in a buying center?

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Marketing Real People Real Choices

ISBN: 285711

7th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jun 07, 2024 01:08 AM

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What is a buying centre? What are the roles of the various people in a buying centre?
What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center.
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What is a buying center? What are the roles of the various people in a buying center?

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Marketing Real People Real Choices

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