What methods would you suggest to assess the potential commercial success of the following new products? (a)

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What methods would you suggest to assess the potential commercial success of the following new products?

(a) a new, improved ketchup;

(b) a threedimensional television system that has taken the company 10 years to develop; and

(c) a new children’s toy on which the company holds a patent.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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