Concept testing is an important step in the newproduct development process. Outline the concept tests for (a)

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Concept testing is an important step in the newproduct development process. Outline the concept tests for

(a) an electrically powered car and

(b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 04:01 AM

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Concept testing is an important step in the newproduct development process. Outline the concept tests for (a)

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Marketing

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