Develop a simple three-column table in which (a) market segments of potential customers are in the first

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Develop a simple three-column table in which

(a) market segments of potential customers are in the first column and

(b) the one or two key points of difference of the product to satisfy the segment’s needs are in the second column.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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