Where would you place each of the following sales jobs on the order- taker/order-getter continuum shown below?

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Where would you place each of the following sales jobs on the order- taker/order-getter continuum shown below?

(a) Burger King counter clerk,

(b) automobile insurance salesperson,

(c) Hewlett-Packard computer salesperson,

(d) life insurance salesperson, and

(e) shoe salesperson.

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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