Would TLG be more financially successful if it were not so focused on social responsibility? Explain.

The LEGO Group (TLG) is not only the world’s largest toy maker. After rebuilding itself as a purposeful and sustainable brand, TLG jumped to #1 on Forbes list of the World’s Top CSR Companies this year. Among other initiatives, TLG focused on developing more sustainable methods and materials for its building blocks. TLG is just now releasing the first sustainable Lego bricks. This isn’t just an environmentalism story. Rather, TLG has a complete CSR strategy.