You are a brand manager for a sneaker manufacturer like Nike or New Balance and you are

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You are a brand manager for a sneaker manufacturer like Nike or New Balance and you are trying to use Facebook to reach

(a) college-aged women and

(b) men over 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook? LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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