You have been asked to consult with a small business owner who wants to expand her company

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You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy. You are not certain if the owner thoroughly understands the international expansion process and the challenges involved. Prior to meeting with the owner next week, create a presentation listing the factors she will need to consider prior to her company going global.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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