Lululemon, a Canada-based retailer, is facing increased competition from less expensive alternatives to its $100 yoga pants.

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Lululemon, a Canada-based retailer, is facing increased competition from less expensive alternatives to its $100 yoga pants. However, instead of lowering prices or expanding beyond its own 440 stores or website, it will launch new products (for example, deodorant and sneakers) and expand via e-commerce and physical stores into international markets, including China. What barriers might slow Lululemon’s expansion into international e-commerce in China?

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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