Given that all stories are hardly created equal in their communication and persuasive power (meaning, there are
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Given that all stories are hardly created equal in their communication and persuasive power (meaning, there are a lot of bad and boring stories), what are some of the recurring elements that make for good and persuasive stories?
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Managing Organizational Behavior What Great Managers Know And Do
ISBN: 9780073530406
2nd Edition
Authors: Timothy Baldwin, Bill Bommer, Robert Rubin
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