2 Assuming that a public organiation wants to exact a charge on users of a new service,...

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2 Assuming that a public organiation wants to exact a charge on users of a new service, how should it set a price level for the service? Should it offer any discounts?

If so what might these be and what would be the rationale for such discounts?

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Public Sector Marketing

ISBN: 167373

1st Edition

Authors: Tony Proctor

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