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Public Sector Marketing(1st Edition)

Authors:

Tony Proctor

Free public sector marketing 1st edition tony proctor 9780273708094
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ISBN: 9780273708094

Book publisher: Ft PrenticeHall

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Book Summary: Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders.

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