3 Forecasting and planning are key activities in examining how an organisation will develop. Suggest how scenario

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3 Forecasting and planning are key activities in examining how an organisation will develop. Suggest how scenario writing might be used to good effect in developing plans for a new city centre leisure complex to be developed in partnership between a city council and a number of private partnership organisations.

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Public Sector Marketing

ISBN: 167373

1st Edition

Authors: Tony Proctor

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