Bells Scotch Whisky has decided to start building up a database and intends using DRTV as its
Question:
Bell’s Scotch Whisky has decided to start building up a database and intends using DRTV as its prime name generation medium. Outline the main benefits of DRTV to Bell’s, and explain what practical considerations it needs to take in using TV to obtain responses.
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DRTV Direct Response Television is a type of advertising that asks consumers to respond directly to the company usually through a phone call or online ...View the full answer
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Poonam Chaudhary
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Related Book For 
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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