Describe an unsatisfactory encounter you experienced recently with (a) a lowcontact service provider via email, mail, or
Question:
Describe an unsatisfactory encounter you experienced recently with
(a) a lowcontact service provider via email, mail, or phone and
(b) a high–contact, face-toface service provider. What were the key drivers of your dissatisfaction with these encounters? In each instance, what could the service provider have done to improve the service?
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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