Describe an unsatisfactory encounter you experienced recently with (a) a lowcontact service provider via email, mail, or

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Describe an unsatisfactory encounter you experienced recently with

(a) a lowcontact service provider via email, mail, or phone and

(b) a high–contact, face-toface service provider. What were the key drivers of your dissatisfaction with these encounters? In each instance, what could the service provider have done to improve the service?

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Related Book For  book-img-for-question

Services Marketing People Technology Strategy

ISBN: 9781944659011

8th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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