Review the five dimensions of service quality. What do they mean in the context of (a) an
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Review the five dimensions of service quality. What do they mean in the context of
(a) an industrial repair shop,
(b) a retail bank,
(c) a “Big 4” accounting firm?
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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