Most mail-order operations make very little use of market research as a tool to help them, preferring

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Most mail-order operations make very little use of market research as a tool to help them, preferring to rely on testing instead. If you were addressing them as a market researcher, what benefits of market research could you point out to them?

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:02 PM

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Most mail-order operations make very little use of market research as a tool to help them, preferring

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Market research can offer a host of significant benefits for mailorder businesses Here are a few key benefits that they should consider 1 Understandin...View the full answer

Principles Of Direct Database And Digital Marketing

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