What conclusions do you draw about (a) yourself as a consumer, and (b) the performance of each
Question:
What conclusions do you draw about
(a) yourself as a consumer, and
(b) the performance of each of the businesses in Exercise 1? Assess whether any of these businesses managed to develop a sustainable competitive advantage through the way it won your loyalty.
Step by Step Answer:
Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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