Why is testing so important to managers, and why is direct marketing better suited to testing than

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Why is testing so important to managers, and why is direct marketing better suited to testing than conventional marketing?

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:02 PM

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Why is testing so important to managers, and why is direct marketing better suited to testing than

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Testing is crucial to managers for a number of reasons 1 Risk Reduction Before launching a fullscale campaign or product a test allows managers to acc...View the full answer

Principles Of Direct Database And Digital Marketing

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