Why is WOM important for the marketing of services? How can a service firm that is the
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Why is WOM important for the marketing of services? How can a service firm that is the quality leader in its industry induce and manage word-of-mouth?
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Joseph Mwaura
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659011
8th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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