Althoff and Roll, an investment firm in Augusta, Georgia, advertises extensively in the Augusta Morning Gazette, the

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Althoff and Roll, an investment firm in Augusta, Georgia, advertises extensively in the Augusta Morning Gazette, the newspaper serving the region. The Gazette marketing staff estimates that 60% of Althoff and Roll’s potential market read the newspaper. It is further estimated that 85% of those who read the Gazette remember the Althoff and Roll advertisement.
a. What percent of the investment firm’s potential market sees and remembers the advertisement?
b. What percent of the investment firm’s potential market sees, but does not remember, the advertisement?

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Statistical Techniques In Business And Economics

ISBN: 356

16th Edition

Authors: Douglas Lind, William Marchal

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