1. Has your company prepared a scenario of how your business will probably look in five years?...
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1. Has your company prepared a scenario of how your business will probably look in five years? Which players in the task environment will be helped or hurt by the Information Revolution? Where will profits be made in the value chain?
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Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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