1. How does your company generate leads? Are they largely the sales forces responsibility, or has the...
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1. How does your company generate leads? Are they largely the sales force’s responsibility, or has the company taken the initiative to collect and qualify “hot leads” in an efficient manner?
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Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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