2. Are the salespeople trained according to the AIDA formula (Attention, Interest, Desire, Action), the SPIN formula
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2. Are the salespeople trained according to the AIDA formula (Attention, Interest, Desire, Action), the SPIN formula (Situation, Problem, Implication, Need-payoff), or some other method? Do you see a reason for switching to a new sales approach that would be more effective with today’s customers?
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Related Book For 
Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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