3. Has your company analyzed the average customer acquisition cost (CAC) and compared it with the average
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3. Has your company analyzed the average customer acquisition cost (CAC) and compared it with the average customer lifetime profits (CLP)? How does it look? What steps can be taken to improve the ratio of CLP to CAC?
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Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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