4. Do you treat customers as transaction customers only, or as clients, advocates, members, or even partners?
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4. Do you treat customers as transaction customers only, or as clients, advocates, members, or even partners? Can you develop all customers or at least move the more valuable customers to a higher level of “partnering?” Do you encourage your customers to be referral sources or word-of-mouth initiators?
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Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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