1. If your firm has done any acquisitions, mergers, alliances, or joint ventures, how would you rate...

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1. If your firm has done any acquisitions, mergers, alliances, or joint ventures, how would you rate your record for success?

What were the main reasons for any failures?

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Market Your Way To Growth : 8 Ways To Win

ISBN: 9780814436462

1st Edition

Authors: Kotler, Philip; Kotler, Milton

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