2. Does your company do enough forecasting in regard to demographics, economic trends, lifestyles, technological trends, and
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2. Does your company do enough forecasting in regard to demographics, economic trends, lifestyles, technological trends, and political/regulatory trends? Does your company lead or follow in recognizing new opportunities arising from the changing environment?
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Related Book For 
Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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