3. Does the company correctly anticipate problems arising from relations with your consumers, resellers, and suppliers? If
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3. Does the company correctly anticipate problems arising from relations with your consumers, resellers, and suppliers? If not, what measures can be used to serve as an early warning system?
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Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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