3. Does your company know profitability by product, segment, channel, and individual customers? If not, what is

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3. Does your company know profitability by product, segment, channel, and individual customers? If not, what is the obstacle that’s preventing your cost accountant from developing such a system?

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Market Your Way To Growth : 8 Ways To Win

ISBN: 9780814436462

1st Edition

Authors: Kotler, Philip; Kotler, Milton

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