2. How well are you prepared defensively? How is your competitive intelligence? Have you implemented an early
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2. How well are you prepared defensively? How is your competitive intelligence? Have you implemented an early warning system? Have you ever engaged in a formal scenario planning session—and if so, has it been helpful to you?
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Market Your Way To Growth : 8 Ways To Win
ISBN: 9780814436462
1st Edition
Authors: Kotler, Philip; Kotler, Milton
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