2. How well are you prepared defensively? How is your competitive intelligence? Have you implemented an early

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2. How well are you prepared defensively? How is your competitive intelligence? Have you implemented an early warning system? Have you ever engaged in a formal scenario planning session—and if so, has it been helpful to you?

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Market Your Way To Growth : 8 Ways To Win

ISBN: 9780814436462

1st Edition

Authors: Kotler, Philip; Kotler, Milton

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